Summer is almost here, and to celebrate Bonds have released their latest ad with Rachael Taylor, Todd Lasance – and our EK Holden! What could be a better way to celebrate Summer than by jumping in an old car, cruising to a beach in the bush and having a good time?
It was only by chance that our car was used. We were picking up some timber in the EK, and one of the creative guys behind the ad came up and had a chat with us. After a minute or so of conversation about the cool car, he asked if we’d be interested in it featuring in a short film? We’d be paid, but the catch was the filming was the very next day and we had to get to the location at a seriously ungodly hour in the morning. After some thinking time and some negotiating to sort out the insurance side of things, we were in business.
Here’s some pics from filming on the day. It’s safe to say you’ve got to film a whole heap of content to get that 2 minutes of finished video. We hung around partly out of curiosity, and to be honest, partly to keep an eye on our car. It was an interesting day and something we’d consider doing again.
Getting to location pre-dawn. The upside was cruising through the dead empty streets of the city with the red six purring and some blues cranked up.
Dawn over the beach was pretty nice.
Filming the scene walking onto the beach in the morning light.
Lots of content didn’t make the final edit, like this shot of driving along the corso. It’s kind of surreal to watch other people drive your car on the street.
Taking some still shots to compliment the video.
Lots of time was spent getting different shots to give plenty of options in the editing suite.
The scenes were effectively shot in reverse order, so even though these are the opening shots, they were filmed last.
A few more still shots and it was a wrap.
